In the early 2000's I was actively involved in the fair/festival industry as a performer. I removed myself from that industry because I found myself frustrated at my own frustration with it. Its a strange business, because often times the people making booking decisions are not experienced business people, and its easy to get confused about how to approach them with integrity. I met some lifelong friends in the industry but needed to get back to my core as I felt out of balance with greed and self centeredness while I was aggressively pursuing contracts and profits. This last month, I was invited back into the industry by the Rocky Mountain Association of Fairs to be their first ever speaker to their service members in the 90 year history of the organization. I did a keynote speech about "Managing the Unexpected" for the entire convention and also did the educational session below for a closed, packed room full of people specifically who service the fair/festival industry and were wondering how to do business. The session was about how to market yourself with integrity to the fair industry.
I am posting this here largely for attendees that day to review, but recommend that anyone involved in sales consider the ideas in it: without integrity you are nothing. With it, you can establish and build genuine relationships. Let those relationships be real and genuine. Bookings and profits can come later. Without your core passion, integrity, and focus intact though, honestly, shouldn't you be doing something else with your life? Just sayin'.