A brand new article was just published in Wisconsin Real Estate Magazine about common misdirections in marketing and how marketers HAVE to put client's needs first, before their own. People BEFORE profits, as a personal motto, is the only way to develop real relationships. Clients will always feel taken advantage of when there is no sincerity in a transaction. This is true in our personal transactions and especially in our business relationships. This article takes a look at new perspectives on those interactions. You can read the article here.